LG 77" OLED77B36LA 4K Smart TV

Evolution at Its Core

Enter the world of α-realism. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α7 AI Processor 4K Gen6.

Blends In. Stands Out.

Inspire your interiors with the ultra-slim OLED that adds minimalist charm to your space.

No Backlight Necessary

Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

Spellbinding Cinema

Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

Tech Specs:

PICTURE (PROCESSING)

Picture Processor: α7 AI Processor 4K Gen6

AI Picture: AI Picture Pro

AI Upscaling: AI Super Upscaling 4K

AI Genre Selection: Yes (SDR/HDR)

AI Brightness Control: Yes

HDR (High Dynamic Range): Dolby Vision / HDR10 / HLG

FILMMAKER MODE™: Yes

HFR (High Frame Rate): 4K 120 fps (HDMI)

Dynamic Tone Mapping: Yes

Dimming Technology: Pixel Dimming

Motion: OLED Motion

GAMING

G-Sync Compatible (Nvidia): Yes

FreeSync Compatible (AMD): Yes

HGIG Mode: Yes

Game Optimiser: Yes (Game Dashboard)

ALLM (Auto Low Latency Mode): Yes

VRR (Variable Refresh Rate): Yes

SMART TV

Operating System (OS): webOS 23

ThinQ: Yes

Intelligent Voice Recognition: Yes

Magic Remote Control: Built-In

Works with Apple Airplay2: Yes

AUDIO

Audio Output: 20W

Speaker System: 2.0 channel

Speaker Direction: Down Firing

Dolby Atmos: Yes

AI Sound: AI Sound Pro (Virtual 5.1.2 Up-mix)

CONNECTIVITY

HDMI Input: x4 (supports 4K 120Hz, VRR, ALLM, QMS as specified in HDMI 2.1 on 2 ports)

Simplink (HDMI CEC): Yes

HDMI Audio Return Channel: eARC (HDMI 3)

USB Input: x2 (v 2.0)

Wi-Fi: Yes (Wi-Fi 5)

Bluetooth Support: Yes (v 5.0)

DIMENSIONS AND WEIGHTS

TV Dimensions with Stand (WxHxD mm): 1723x1043x270

TV Weight with Stand (kg): 30.0

PICTURE (DISPLAY)

Display Type: 4K OLED

Display Resolution: 4K Ultra HD (3,840 x 2,160)

Refresh Rate: 100Hz Native

Wide Colour Gamut: OLED Colour